Friday, March 25, 2016

Glamorous Event Graphics: Glitterati

Glitterati at Gaslight in Lynnfield
photo credit: Glitterati

Paperless Post customized peony brunch evite.

One of my favorite design clients lately is actually a boutique dress shop located on Boston’s North Shore. Glitterati Prom + Pageant Superstore is New Englands largest prom dress superstore. They have over 13,000 dresses in stock with new styles coming in all the time! Walk into this Danvers shop and you may be a bit overwhelmed with all of the sparkly and beautiful gowns to choose from, but rest assured that the team at Glitterati is going to help you (or your daughter, or friend) find the ONE. They are all super knowledgeable when it comes to finding and choosing the perfect dress for a prom, pageant or special occasion. They even go so far as registering each dress so that two girls do not show up wearing the same style to the same event (this happened to me once, but it was three of us!!!) For the past several months I have been working with Glitterati on store signage and other visual communications. This is a very BUSY boutique, and their goal is always to make the shopping experience as smooth as possible for their on-a-mission customers, while creating brand awareness both in-store and via social media. Follow them on facebook and Instagram and you will see what’s new at Glitterati.

Earlier this month, the Glitterati girls had two separate events to attend themselves. One was the DECA Conference in Boston, and the second was a Beauty Brunch at Gaslight at Market Street in Lynnfield featuring E! News anchor Maria Menounos who was promoting her new cookbook “The EveryGirl’s Guide to Cooking.” Below are some of the event marketing materials that I designed for Glitterati to display at both shows. And if you watch the video above, you will see some of my work displayed as the interview backdrop : )

Travel ready folding table-top display
featuring Jovani Prom 2016 

Takeaway postcard featuring
JVN by Jovani Prom 2016

“Follow Us branded social media signs
with hashtags in cool acrylic frames

#GlitteratiStyle thin pink bracelets
are dished out at the candy buffet
photo credit: Dirty Water Media

Travel size pop up step and repeat banner
with Glitterati logo and website info creates an
instant backdrop for social media photos
photo credit: Glitterati

New England Patriots Cheerleaders
modeling Glitterati gowns at Gaslight
photo credit: Dirty Water Media

If you were heading to #Prom2016, what would YOU choose to wear??? Check out the current styles online via the Glitterati website or visit the store to see all the gorgeousness in real life.   

Glitterati Prom + Pageant Superstore
30 Maple Street / Danvers MA

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