Glamorous Event Graphics: Glitterati

Glitterati at Gaslight in Lynnfield

photo credit: Glitterati

Paperless Post customized peony brunch evite.

Create your own Paperless Post invitation here.

One of my favorite design clients lately is actually a boutique dress shop located on Boston’s North Shore. Glitterati Prom + Pageant Superstore is New England’s largest prom dress superstore. They have over 13,000 dresses in stock with new styles coming in all the time! Walk into this Danvers shop and you may be a bit overwhelmed with all of the sparkly and beautiful gowns to choose from, but rest assured that the team at Glitterati is going to help you (or your daughter, or friend) find the ONE. They are all super knowledgeable when it comes to finding and choosing the perfect dress for a prom, pageant or special occasion. They even go so far as registering each dress so that two girls do not show up wearing the same style to the same event (this happened to me once, but it was three of us!!!) For the past several months I have been working with Glitterati on store signage and other visual communications. This is a very BUSY boutique, and their goal is always to make the shopping experience as smooth as possible for their on-a-mission customers, while creating brand awareness both in-store and via social media. Follow them on facebook and Instagram and you will see what’s new at Glitterati.

“Beauty Brunch” with Maria Menounos

interviewed by Dirty Water Media

Earlier this month, the Glitterati girls had two separate events to attend themselves. One was the DECA Conference in Boston, and the second was a “Beauty Brunch” at Gaslight at Market Street in Lynnfield featuring E! News anchor Maria Menounos who was promoting her new cookbook “The EveryGirl’s Guide to Cooking.” Below are some of the event marketing materials that I designed for Glitterati to display at both shows. And if you watch the video above, you will see some of my work displayed as the interview backdrop : )

Travel ready folding table-top display

featuring Jovani Prom 2016 

Takeaway postcard featuring

JVN by Jovani Prom 2016

“Follow Us” branded social media signs

with hashtags in cool acrylic frames

#GlitteratiStyle thin pink bracelets

are dished out at the candy buffet

photo credit: Dirty Water Media

Travel size pop up step and repeat banner

with Glitterati logo and website info creates an

instant backdrop for social media photos

photo credit: Glitterati

New England Patriots Cheerleaders

modeling Glitterati gowns at Gaslight

photo credit: Dirty Water Media

If you were heading to #Prom2016, what would YOU choose to wear??? Check out the current styles online via the Glitterati website or visit the store to see all the gorgeousness in real life.   

Glitterati Prom + Pageant Superstore

30 Maple Street / Danvers MA

Click Here for Virtual Training Info

Decorating with candy

The makings of a green-and-gold candy buffet.

For my High School reunion this past weekend, I was asked to put together something decorative for the sign-in table. While this was not a huge design project, I did want it to have some significance. I tried to think of a memory that most of us shared growing up and the first thing that came to mind was Ryer’s corner store, which was – and still is – directly in front of both the high school and one of the elementary schools in my home town. Every day after school, hoards of us kids would descend upon the tiny store (it has since been renovated to three times its original size),
Mr. Reyer would keep a vigilant eye on us from behind the counter as we pushed at each other in line, fighting for the chance to hand over our coins for Slush Puppies (my favorite was blue raspberry), Red Hots, Sweet-Tart lollipops, wax teeth, and bubble gum.

For this big-year-reunion, I gathered five large glass containers from Home Goods that looked like the grown-up versions of the penny-candy jars that used to line the shelves at Ryer’s, and then completely filled them with mostly green and gold sweets in honor of our school colors. I even found a chocolate lollipop with an image of our school mascot on it at a local candy store, JJ’s Haute Chocolat, where I also picked up some green and gold chocolate hearts that we scattered around the base of the jars.

Dessert bars and candy buffets like these are quite popular these days as an entertaining design trend. They are sure to grab the attention of guests (both young and old) at childrens birthday parties, Bah and Bat Mitzvahs, and other holiday gatherings.


Here are a couple of online sources for sweet ideas (and great conversation starters) to use at your next event ...


Save the Date for Cupcakes:
a design blog featuring all things sweet


Sweet Tables by
Dooby Design Group


New England Fine Living:
Images of Candy Buffets