Tuesday, November 19, 2013

Relationships with Designers + Clients

photo credit: Andrew Swaine

Every so often, I am asked to serve on a committee to assist in the promotion and marketing of an event. In September, one of those events was with the New England chapter of the American Society of Interior Designers (ASID NE). It was a two-part event that offered both a Distinguished Speaker presentation and then concluded with the Excellence in Design Awards. The event was hosted at a former Lamborghini showroom on the North Shore that is now used for catered events. It was the perfect venue for a group of designers who appreciate a unique space. 

photo credit: Andrew Swaine

With Katherine Hawkins, Amanda Greaves, Jill Janasiewicz, Lynda Onthank

Our committee meetings leading up to the event were so much fun! We were fortunate to have a busy group of designers involved who know how to get things done. Each of us had specific tasks (my job was event graphics) but all of us pitched in wherever needed to help make the event a success. During our meetings leading up to the event, we often shared stories about the design projects we were working on, and how we handled client needs. Since client relationships can determine how much fun one has on the job, we decided to have our guest speaker discuss this topic.

Mary Beth Haggerty and Jill with guest speaker Angela Merola

We selected professional speaker Angela Merola, a life-business-spiritual coach to present Client Magnetism: Tools to Attracting Clients. She was very engaging, encouraged audience interaction, and shared many valuable tips on how to find perfect clients and increase profits while doing so.

event florals for the evening were done by Laura Thomson Design
photo credit: Andrew Swaine

Angela actually offers confidence-boosting presentations on her website. But if you are an ASID designer and need CEU credits before the year ends, you must purchase an actual DVD and then take an online test afterwards to receive the credits. It is definitely worth the commitment either way! Details here. 

I wrote a brief blog post for Williams-Sonoma Designer Marketplace highlighting some of the client relationship building tips that Angela shared with us back in September. Check it out here. For this post, the Designer Marketplace team chose some great photos from Williams-Sonoma. There is actually one in the post that looks a lot like how my coat closet for the Glen Magna Farms Designers Holiday Show House is going to look. How did they know??! Stay tuned for my own photos in a couple of weeks. Better yet, come visit me there! The mansion has been buzzing with designers and artists working their magic in preparation for the big reveal and we can’t wait to show it off! It opens December 1st. Ticket info here.

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